How Long Should a Social Media Video Be?

Sep 20, 2023

Social media has become a powerful tool for businesses to connect with their audience and promote their products or services. One of the most effective ways to engage with your audience on social media is through video content. But the question is, how long should a social media video be?

Ideal Video Length for Social Media

When it comes to social media video lengths, the ideal duration can vary depending on the platform you are using. Here are some general guidelines for popular social media platforms:


For Facebook videos, it is recommended to keep your content between 1 to 2 minutes. Studies have shown that videos of this length tend to perform well in terms of engagement and reach on the platform.


Instagram is known for its visually appealing content, and videos on this platform should be kept under 1 minute for optimum engagement. Short and impactful videos work best on Instagram.


Twitter is a platform where short and snappy content thrives. Videos on Twitter should be kept around 45 seconds to capture the attention of users scrolling through their feeds.


YouTube is a popular platform for video content, and here you have more flexibility with video lengths. However, it is recommended to keep your videos engaging and informative, regardless of the duration.

Optimizing Your Social Media Video Lengths

While these are general guidelines, it is essential to test and analyze the performance of your videos on each platform. You may find that your audience prefers longer or shorter videos based on their preferences and engagement metrics.

Experimentation is Key

Don't be afraid to experiment with different video lengths to see what works best for your audience. Track metrics such as view counts, engagement rates, and shares to understand what resonates with your followers.


Overall, the ideal video length for social media can vary depending on the platform and your target audience. By understanding the best practices for each platform and analyzing your metrics, you can optimize your social media video lengths for maximum engagement and reach.